Case Studies

Crimson has helped Fortune 100 companies solve a wide spectrum of business challenges. The following case studies provide insight into the challenges, approaches and results of our engagements.

Channels and Partners:

• Innovative Online Marketing Strategy to Serve Partner Community
• Online Global Partner Portal and Strategy
• Conducted Global Partner Market Research Study
• Developed Vertical Route-to-Market Processes for Solution Selection and Partner Identification in Global Healthcare Markets
• Defined Enterprise Solution Partner Strategy
• Created Channel and Influence Partner Program
• Optimized VAR Channel Programs to Meet Partner Requirements

Products and Markets:

• Cross-industry Customer Satisfaction Study and Action Plan
• Provided Ongoing Strategic Market Intelligence
• Researched and Implemented Global Product Launch Framework
• Developed a Go-To-Market Strategy for the SMB Market
• Developed Mobile Services Messaging for Partners and Press/Analysts
• Developed Value Propositions for Software Product Launch
• Created Approach for the Development of Sales Accelerator Kits
• Developed "Product Standardization" Sales Document
• Developed Curriculum Materials and Video for Worldwide Sales and Marketing Conference

Interactive:

• Online Retail Product Launch and Go-to-Market Strategy
• Portal Strategy and Redesign to Increase Lead Generation
• Website Redesign to Optimize User Experience
• Global Web and Community Strategy
• Partner Portal and Catalog for Use with Mobile Devices
• Community and Social Media Strategy
• Online Community Design and Strategy
• YouTube Channel - Social Media Marketing Strategy
• Blog and Social Media Marketing Strategy
• Social Media Analytics

Lead Management:

• Effective Lead Management Campaign to Drive Revenue
• Innovative Online Marketing Campaign to Improve Partner Revenue
• Revolutionary Channel Program to Attain Market Leadership