Developed "Product Standardization" Sales Document Crimson's emerging software technology client was interested in optimizing their sales literature to achieve faster sales cycles. CHALLENGES Our client had a technically strong product, but their focus on customization was enlongating the sales cycle The client's sales force was not able to cleanly articulate their value and was resorting to selling on price alone SOLUTIONS Crimson created a detailed argument supporting the economic benefit of "product standardization" for our client Using the financial model we created to support this argument, we then created a simple "sales-ready" document RESULTS This document enabled sales to present a complex argument in a short, compelling, and easily-understandable manner

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