Innovative Online Marketing Campaign to Improve Partner Revenue
Crimson was tasked with transforming the way a leading IT infrastructure company serviced their SMB and mid-market customers. Crimson developed an online strategy and created an online tool to facilitate management and delivery of marketing campaigns, more effectively reaching their audiences. As a result of our work and the tools we delivered, the company experienced significant improvements in customer satisfaction and increased customer engagement.
CHALLENGES
Company had a small team of internal campaign execution managers, each serving 30-40 partner managers
Due to resource issues, they were implementing only a handful of campaigns
Needed to target up to 6,000 partner relationships without increasing existing resources
SOLUTIONS
Created a new online tool to effectively create and manage marketing activity
Initial goal was to run at least 100 partner campaigns per month
RESULTS
Increased channel revenues over $200M
Increased volume of marketing programs from 40 per year to over 4,000 programs
